Anja Beenen, Managing Director
In today’s VUCA world, business leaders are expected to inspire, engage, and lead the team with great optimism and sensitivity in a rapidly changing environment. For this, they not only have to have the inner strength to handle pressure situations but also demonstrate empathy, strong personality, and effective leadership skills to keep everyone in the team on the same page. Profil M Consulting is a German consulting company helping organizations develop and sustain a strong leadership culture. The company plays a central role in creating leaders who have a competitive personality and a perceptive mindset. “We help companies to become more successful and more attractive through good and competent leadership. Besides enabling clients to find the next leader in their organization, our array of services and tools aid the existing leadership in becoming self-aware of their effectiveness and improve themselves. We help people in leading positions to become the best leaders they can be,” says Anja Beenen, Managing Director, Profil M.
The company offers three major services that include leadership assessment, leadership development, and leadership culture. Leadership assessment offers a comprehensive range of modern diagnostics tools from development centers for junior managers to executive assessments for top management positions–online, remote or personal. The holistic analysis presented from multiple perspectives allows groups and individuals to gauge their strengths and capabilities and take calculated measures to grow further. “We are interested in people and want to discover their potential. As such we are proud to lay the foundation for individual development,” says Anja. “And with a sophisticated and varied overview, we create the basis for your personnel decisions.”
Turning leadership potential into leadership strength is an important task for companies, and Profil M’s leadership development service offers specialized programs for targeted groups to do just that. Focused on the learning journey, leadership development provides the leaders with the chance to reflect on their shortcomings and develop themselves. Although Profil M has standard tools, the company works closely with the clients to understand their company goals, their leadership culture and development needs, and then guides them to create the best learning journeys.
We help companies to become more successful and more attractive through good and competent leadership
These consist of the appropriate blended learning mix of on-the-job activities, training and coaching, which enable self-directed, intensive learning experiences.
Through leadership culture, on the other hand, Profil M aids clients in leadership culture development and transformation. Through this service, clients can define the scope of their leadership transformation based on their talent availability and fine-tune their strategies by process enhancement, talent management, performance and competency management, and so on. By tailoring processes and tools to the specific requirements of customers, Profil M ensures that they are embraced and put into practice, and in turn, become success drivers for the company.
To support assessment and learning, Profil M has launched several digital solutions such as an easy-to-use assessment app. This innovative app offers observers the possibility to take notes and to consolidate data in a very convenient way. Participants benefit from additional functions like instant video-based peer and observer feedback, online tools for self-reflection and realistic multimedia-based exercise instructions. The company also provides a learning management platform, Profil M Academy, which is nimble and easy to use. In addition, Profil M’s learner cockpit, an attractive and motivating learning interface, can be easily linked to the clients’ existing learning management systems to steer the participants’ diverse development activities.
In a case study, a tech company from the healthcare sector approached Profil M to manage the values derived from their new and long-term corporate strategy. The client required tailor-made digitally supported processes and tools to radiate the new strategy economically. With Profil M’s 360 assessment and a tailor-made learning journey for 400 global managers, the client achieved the desired outcome along with positive feedback from the participants, including the board, VPs, the HR staff.
In tune with its offerings, Profil M stresses an influential culture internally and reinvents itself frequently. No wonder the company has gone on to win the prestigious award for the best place to work in Germany since participating for the first time in 2012. In 2020, Profil M garnered an excellent 8th place in the category for companies with 50-100 employees. The German company maintains loyal employees who are eager to cater to the evolving needs of its global clientele. While Profil M works with the local partners in different regions to address clients’ concerns, it doesn’t hesitate to have its skilled workforce visit the client location to solve their problems. The company will soon launch a leadership test in 2020.